DuPont Fabros Technology (NYSE: DFT) is a leading real estate investment and development firm that acquires, develops, upgrades, manages and operates commercial offices, internet data centers, flexes and industrial, residential, retail and hotel properties throughout the country.

With their recent acquisition of first-class internet data centers throughout the United States, they have catapulted themselves into one of the largest and most recognized Internet data center owners/operators in America. Their diverse portfolio demonstrates their broad real estate spectrum and their ability to identify, plan, construct, and manage properties to maximize real estate value in their markets and realize their highest potential.

Build DuPont Fabros' online image as a leading real estate investment firm.

As the largest internet data center operators in the country, DuPont Fabros' existing website failed to provide them with an image that matched their hard earned credentials. With Initial Public Offering (IPO) fast approaching, DFT needed to revamp their website in order to help generate investor interest.

BrowserMedia collaborated with DFT's staff to develop the website strategy, information architecture, design and development for the new DFT website. As part of the overall solution, BrowserMedia recommended custom photography shoots, which they then directed on location at DFT's various properties. The site includes integrated investor relations tools, and was launched to coincide with DFT's IPO on the New York Stock Exchange.
"We've been working with BrowserMedia for many years at DuPont Fabros, so they were the logical choice when it came time to design a new web presence for DuPont Fabros Technology," said Principal Lammot J. Du Pont. "Once again, BrowserMedia's team exceeded our expectations. The website they developed very well matched our marketing message, and was timed perfectly with our IPO."

DuPont Fabros has since hired BrowserMedia to leverage the interactive brand assets that they developed in order to create print collateral to complement the new website.