BroadPoint Technologies is a business software management consultancy that delivers financial management, accounting and CRM software applications tailored to the needs of small to mid-size organizations in the Mid-Atlantic region. The broad list of industries that they serve, their experience and extensive knowledge of software development and, of course, their accounting practices have kept BroadPoint at the head of their field.
BroadPoint is the highest-ranked firm based in the Mid-Atlantic and Southeast region by Accounting Technology Magazine. The list of services and software they offer is vast and growing. However, when BroadPoint approached BrowserMedia, their old website gave them the appearance of being a small, unestablished business. BroadPoint not only needed a sleeker image, they needed a platform to seamlessly integrate their internally hosted applications with their website.

First, we turned the old, clunky website into one that matched the caliber of the service BroadPoint provided to their clients. With menus and applications that were clear, organized, and easy to use, their whole operation was rendered more professional and credible. It also became more aligned with the advanced, yet simple software solutions they offer. In addition, BrowserMedia worked closely with BroadPoint to fully integrate the web applications that resided on their own server with the applications on BrowserMedia's server.
The redesigned website has proven to be a powerful marketing tool for BroadPoint. The BrowserCMS platform is fully integrated with BroadPoint's existing CRM, legacy database applications, and emarketing tools. The redesigned site gives Broadpoint a web presence that potential and current clients can trust, opening the door for BroadPoint to develop new and better customer engagements. BroadPoint.net received a 2006 WebAward from the Web Marketing Association.