Posts by Hana Jung

Hana Jung

Hana Jung

IA

Trendspotting: Mega-Menus

Posted May, 23 2012 Under User Experience Tags drop-down-menus,, flyout-menus,, mega-menus,, navigation,, ui-trend,
In light of the mobile and tablet innovation boom over the past two-three years, it may have seemed as though the web was laying low behind the limelight, but looks can be deceiving. Just hover over a company’s navigation menu now, and you can quite possibly see one honkin’ huge “mega-menu.” After garnering Jakob Neilsen’s blessing in 2009, these mega-menus, also known as fat menus, have fast-become ubiquitous to the point of becoming design patterns. Read More »

Hana Jung

Hana Jung

IA

The Case for UX

Posted May, 02 2012 Under User Experience Tags user-experience
User Experience Design (UX) is far from being the new kid on the block. We see and experience various aspects of usability in the everyday environment and products we use, from consumer products, to airport wayfinders, to store checkout areas. But, in recent years, UX has developed into a recognized industry buzzword, so it’s no wonder that organizations talk of it, know of it or want to learn about it … so then, what’s the hang up? I list a few common reasons why organizations choose to opt out of user research as well provide conversation starters to encourage the buy-in: Read More »